startups business structure

Are startups sleepwalking into 19th century structures?

Adam Tinworth Startup Tips

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A significant number of the tech industry’s leading thinkers have passed through the doors – and stage – of LeWeb over its decade of life. Take Ev Williams, founder of Blogger, Twitter and now Medium, the long form blogging site you’ve probably read several articles on in recent months. Medium sits comfortably somewhere between Blogger and Twitter in Ev Williams’ …

Email marketing

How can email marketing work for startups?

Paul Ford Startup Tips

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Cultivating a tech brand and a strong user base via social media is generally a key point of focus for any startup founder. However, well executed social media marketing should ideally complement customer engagement via email. People use email daily, it works. According to global management consulting firm McKinnsey & Co, email marketing is 40 times more effective than Facebook …

Mendeley 2014 Open Day

The Future of Science: 15 science & research startups selected to present at LeWeb

Victor Henning Startup Tips

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On December 9 at LeWeb, we are bringing together 15 of the world’s most exciting science & research startups in a session entitled Axon@LeWeb. These startups are building tools that change how we do research, that help the best minds of our generations work more efficiently, that accelerate the progress of knowledge. We have received amazing applications from all over … Guillaume Decurgis

Startups must become their own media

Guillaume Decugis Startup Tips

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Media has changed. It used to be that startups couldn’t buy media. TV, print or radio remained inaccessible to early-stage companies for simple budget reasons but also know-how and complexity. It also used to be really hard for startups to earn media. When I became an entrepreneur close to 15 years ago, right after the internet bubble exploded, no reporters …

LeWeb Startup Tour Barcelona

LeWeb Startup Tour: Barcelona Wrap

Pierre Ziemniak Startup Tips

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The 2014 LeWeb Startup Tour came to a close yesterday in Barcelona, with our last pitch session before the Worldwide Competition in December in Paris! 8 very promising young Spanish companies has been selected to present their projects in front of a first-class jury, composed of Susana Tintoré (Barcelona Activa), Javier Larrondo (Digital Assets Deployment), Maxime Taieb (of Carrefour, global sponsor of the …