startups business structure

Are startups sleepwalking into 19th century structures?

Adam Tinworth Startup Tips

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A significant number of the tech industry’s leading thinkers have passed through the doors – and stage – of LeWeb over its decade of life. Take Ev Williams, founder of Blogger, Twitter and now Medium, the long form blogging site you’ve probably read several articles on in recent months. Medium sits comfortably somewhere between Blogger and Twitter in Ev Williams’ …

EU startups

Europe’s key territories: The Good, the Bad & the Ugly for startups

Robin Wauters Trends

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At the upcoming LeWeb conference in Paris, I’ll be co-hosting the European Forum, a series of sessions on the Eiffel stage that will shine a light on six of Europe’s top ‘startup nations’. You can see the full LeWeb programme here, but essentially we’ll be dedicating the morning of Thursday 11 December to highlighting the opportunities and challenges of the booming tech ecosystems in …

Email marketing

How can email marketing work for startups?

Paul Ford Startup Tips

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Cultivating a tech brand and a strong user base via social media is generally a key point of focus for any startup founder. However, well executed social media marketing should ideally complement customer engagement via email. People use email daily, it works. According to global management consulting firm McKinnsey & Co, email marketing is 40 times more effective than Facebook …

Roxanne Varza © @Francois/eventpixr

Interview with Roxanne Varza: Why Ecommerce matters

James Martin Trends

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Microsoft Ventures’ startup lead — and co-founder of Girls in Tech France/UK & Failcon France — is the curator of LeWeb’14’s Ecommerce trend, which will gather some of the world’s most disruptive online retail startups in Paris early December. We spoke to Varza to get an idea of what to expect…   LeWeb Blog: Why did you accept to curate LeWeb’14’s Ecommerce …

Wearables enterprise

How wearables will transform the enterprise

J.P. Gownder Trends

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Yes, 2015 will be the year when wearable devices, spearheaded by Apple Watch, will rocket to mass market adoption. My colleague James McQuivey recently blogged about the explosion in consumer interest for wearables, which grew considerably between 2013 and 2014 – even before Apple announced its forthcoming device. But there’s more to the wearables story, a secret driving force that’s …