Wearables enterprise

How wearables will transform the enterprise

J.P. Gownder Trends

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Yes, 2015 will be the year when wearable devices, spearheaded by Apple Watch, will rocket to mass market adoption. My colleague James McQuivey recently blogged about the explosion in consumer interest for wearables, which grew considerably between 2013 and 2014 – even before Apple announced its forthcoming device. But there’s more to the wearables story, a secret driving force that’s …

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Lisa Hu: Rising Above the Noise: 5 ways your startup can attract big brands

Lisa Hu Startup Tips Leave a Comment

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Every startup wants to be the new eye candy that big brands are looking up and down to partner with. Of course, securing a partnership with the likes of Coca-Cola, McDonald’s or Toyota is no easy feat, especially when you’re the new kid on the block. So how can you make it on their wish list? What are the do’s and don’ts …