Scoop.it Guillaume Decurgis

Startups must become their own media

Guillaume Decugis Startup Tips

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Media has changed. It used to be that startups couldn’t buy media. TV, print or radio remained inaccessible to early-stage companies for simple budget reasons but also know-how and complexity. It also used to be really hard for startups to earn media. When I became an entrepreneur close to 15 years ago, right after the internet bubble exploded, no reporters …